Twitter followers: Wheaton
The Wheaton is a measurement of Twitter followers relative to celebrity Wil Wheaton. The measurement was standardized when Wil Wheaton achieved half a million Twitter followers, with the effect that Wil Wheaton now has 4 Wheatons himself.
Celebrity-induced aid: Jolie
A Jolie is unit that denotes the amount of international aid a country receives when it becomes the cause celebre of a prominent celebrity. "In 2005, International Rescue Committee calculated that Darfur received $300 per capita in aid, while DRC received $11 per capita. Hence, a Jolie can be thought of as a 27x increase in aid receipt."
Media attention: Kardashian
The Kardashian is the amount of global attention Kim Kardashian commands across all media over the space of a day. "We might then think of the Kardashian as a unit of surplus attention, attention not demanded by the leading news story of the day which could theoretically be directed towards Somali famine or conflict in Sudan."
the entire listing is here
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