* Cognitive Dissonance: we try to reduce the discomfort of dissonance.
* Actor-Observer Difference: others' behavior caused by disposition, ours by situation.
* Confirmation Bias: we seek confirmation that we made a good decision.
* Disconfirmation bias: Agreeing with what supports beliefs and vice versa.
* Escape Theory: We seek to escape uncomfortable realities.
* External Justification: we blame our failures on external things.
* Hindsight Bias: we pretend we knew everything all along.
* Insufficient Punishment: we devalue forbidden activity to reduce dissonance.
* Informational Social Influence: when we are uncertain we copy others.
* Ironic Reversal: we cannot avoid thinking about things we want to avoid thinking about.
* Minimal Justification Principle: we justify what can't be explained rationally.
* Overjustification Effect: we attribute too externally for some events.
* Positivity Effect: we attribute disposition to good things about ourselves.
* Post-Decision Dissonance: after a decision we think it was a good one.
* Prospect Theory: we value certain gains and try to avoid certain losses.
* Regret Theory: we consider and try to avoid future regret.
* Risk Preference: we seek risks around losses and avoid risks around gains.
* Selective Exposure: we avoid what will cause dissonance about a decision.
* Self-Discrepancy Theory: we need beliefs to be consistent.
* Self-Serving Bias: we take credit for success and deny failure.
* Social-Role Theory: men and women fall into expected roles.
* Actor-Observer Difference: others' behavior caused by disposition, ours by situation.
* Confirmation Bias: we seek confirmation that we made a good decision.
* Disconfirmation bias: Agreeing with what supports beliefs and vice versa.
* Escape Theory: We seek to escape uncomfortable realities.
* External Justification: we blame our failures on external things.
* Hindsight Bias: we pretend we knew everything all along.
* Insufficient Punishment: we devalue forbidden activity to reduce dissonance.
* Informational Social Influence: when we are uncertain we copy others.
* Ironic Reversal: we cannot avoid thinking about things we want to avoid thinking about.
* Minimal Justification Principle: we justify what can't be explained rationally.
* Overjustification Effect: we attribute too externally for some events.
* Positivity Effect: we attribute disposition to good things about ourselves.
* Post-Decision Dissonance: after a decision we think it was a good one.
* Prospect Theory: we value certain gains and try to avoid certain losses.
* Regret Theory: we consider and try to avoid future regret.
* Risk Preference: we seek risks around losses and avoid risks around gains.
* Selective Exposure: we avoid what will cause dissonance about a decision.
* Self-Discrepancy Theory: we need beliefs to be consistent.
* Self-Serving Bias: we take credit for success and deny failure.
* Social-Role Theory: men and women fall into expected roles.
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